Clearly define your marketing goals, and each step you’ll take towards achieving them.
“In all matters, before beginning, a diligent preparation should be made.”
— Cicero, De Officiis, 44 B.C.E.
Services within this subject area are intended to assist clients with assessing the current state of their marketing efforts, setting actionable marketing goals and objectives, and defining a framework through which success or failure of these initiatives can be determined.
Gather critical intel on your audience and marketing efforts, in compliance with relevant data privacy laws and best practices.
Translate your online marketing objectives into relevant, actionable metrics and key performance indicators.
Before you commit your budgets, clearly document your business’ strengths, weaknesses, key audiences, and ideal marketing tactics.
Create the roadmap for your organization’s online presence – before the first line of code is written.