Apply lessons learned along the way in order to make ongoing, incremental improvements.​

"Well-being is attained little by little, and nevertheless is no little thing itself."

Zeno of Citium, c. 300 B.C.E.

Optimization Services

Services within this subject area are concerned with the continuous, incremental improvement of digital marketing efforts and practices. Having executed a strategy and fully understood the results, adjustments and amendments can be made based on what is most likely to improve future outcomes.

Conversion Rate Optimization (CRO)

Apply the scientific method in order to drive more valuable interactions with your audience.

Dynamic Creative Optimization (DCO)

Leverage your audience data to select and present the most effective ad creative possible.

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