Custom Analytics Configuration
Move beyond standard web analytics and gain insight into key customer interactions online.
Do web analytics inform all of your key marketing decisions? They should.
Website analytics can provide invaluable insight into the performance of your online marketing efforts. By now, most marketers are comfortable in navigating their preferred analytics suite in order to evaluate audiences, content and engagement.
While industry-standard analytics tools are capable of yielding powerful insights “out of the box”, even experienced marketers can struggle to fully leverage their potential to help answer key organizational questions. In order to find those unique insights, you’ll need to tailor your analytics to the unique needs of your website – and your business.
How does Kairos help?
Understand the benefits of custom analytics configuration services for your organization.
Customizing your web analytics enables your organization to look at its clients in a whole new way. You’ll be able to gather fresh insights, and recognize trends in engagement, sales performance, and the effectiveness of various marketing efforts.
Attribution has always been a major challenge for marketers, even with the vast wealth of audience data modern web analytics suites provide. To understand the impact and significance of all marketing channels in customer engagement, marketers often need to go beyond “default” analytics solutions.
You don’t need any more tabs cluttering up your browser screen. By connecting web analytics data to other key marketing datasets – advertising platforms, email management software, customer relationship management (CRM) systems – digital marketers are able to find more of the answers they need, all from one centralized reporting suite.
Not sure where to add (or pull) budget from your advertising campaigns? Wondering where your time is being spent most effectively, and which projects are proven time-wasters? With a properly configured web analytics suite, marketers are able to make the tough decisions while relying on detailed, credible knowledge of their efforts and their impact.
Looking for assistance with Custom Analytics Configuration?
Contact us today, and let us put our expertise to work for you.