Hi there!

If you're reading this message, it's probably because you've blocked/disabled JavaScript in your browser.

That's cool and all – no judgement here. But the thing is, our site really needs JavaScript to show you all the neat stuff we do here at Kairos Media.

One especially neat thing? We set up our website to prevent all tracking tags and scripts from firing until after a user has consented to their use. So, if you wanted to check this page out with JavaScript enabled, we'll let you do that without winding up on any ad retargeting lists.

We even added a big, sticky banner to the first page you'll visit to explain all this...but the banner requires JavaScript, too. Sort of a chicken-and-egg situation, really...

Anyways, hope that's cool with you! Sincerely,

– The Management

Media Campaign Reporting & Analysis​

Understand the return on your digital ad investment across a range of channels, objectives, and relevant performance benchmarks.

Where is your ad spend working, and where is it being wasted?​

Much like the performance of your organization’s website(s), its online advertising campaigns can be analyzed across a range of KPIs – not just raw impressions or clickthrough rates, but also metrics dealing with viewability, reach and frequency, auction competitiveness, return on ad spend, and others. Insights from experienced AdOps professionals can help to build a clearer picture of where your digital advertising is proving effective, and where to focus your next optimization efforts.

How does Kairos help?​

Understand the benefits of campaign reporting & analysis services for your organization.

Assess campaign performance against relevant benchmarks

While objectives and metrics can vary between online advertising channels, each contributes in its own way to your organization’s overall marketing goals. Comparing the performance of advertising campaigns against historical performance and/or industry benchmarks helps paint a clearer picture of the impact of digital advertising investments.

Identify your most effective campaign tactics

Budget allocation – deciding where to invest your paid media spend, and how much to invest in each paid channel – is a crucial factor in any online advertising strategy. Ongoing, routine campaign reporting keeps you informed on which channels and tactics are proving most effective, and may even benefit from additional investment.

Review and adjust campaigns mid-flight

Analytics don’t exist in a vacuum. To fully understand what the data is trying to tell you, it’s essential for marketers to know which metrics are most relevant to a given question, and to compare their performance along these metrics against reliable benchmarks from across the industry, as well as their own historical data.