Kairos Media

Ahhhh, the “vanity metric”: that all-purpose filler of pitch-decks, scourge of data analysts, and lifeblood of Internet marketing charlatans everywhere. Countless articles have been written warning of the danger they pose to organizational decision-making. Untold volumes of digital ink have been spilled urging marketers to focus less on the numbers that make them feel good … Read more

Hey, does anybody else remember Freakazoid!? Originally airing as part of the Kids’ WB programming block, Freakazoid! was a co-production by Steven Spielberg’s Amblin Entertainment and Warner Bros. Animation, the same partnership behind other animated Saturday-morning fare like Animaniacs, Tiny Toon Adventures, and Pinky & The Brain. The show follows the adventures of one Dexter … Read more

One of the earliest post suggestions I received for this blog was to write a “self-assessment” guide, for marketers and small business owners looking to identify the gaps in their current digital marketing efforts.  I’ve been mulling that idea over for a while now, but I’ve hesitated to write anything on the subject. Not because … Read more

I agonized a bit over how to go about writing this post — then, I agonized some more over whether or not I should be writing it at all.  Winnipeg, after all, is a fairly small city – a small pond, if you will. Its digital marketer “community” (such as it is) could be compared … Read more

Wait a minute. Wait. Hold on. Just, stop. Before you hit “Tweet” on that reflexively angry comment: At the risk of being accused of click-baiting, let me be clear: I don’t have a problem with influencer marketing per se. I feel like I need to stress that right off the hop – if only because … Read more

Coming on the heels of my first blog post, “Online Advertising’s ‘Big One’ Problem”, I’ve got another big “O” to talk about in the second. Two of them, actually. Maybe it’s a trend. Yesterday marked the first day of the 2019 Pride Winnipeg Festival, when the rainbow flag is raised and flown over City Hall. … Read more

One of the central plotlines running through the 2006 film Fast Food Nation – Richard Linklater’s dramatization of the non-fiction bestseller by Eric Schlosser, who co-wrote the screenplay alongside Linklater – focuses on Don Anderson, a newly-hired VP of Marketing at the fictional Mickey’s, a just-barely-legally-distinct-from-McDonald’s chain of burger joints. Looking to investigate reports of … Read more