Month: September 2019

Those who know me well know that I’m something of a massive politics geek. It has been a topic of endless fascination to me ever since the age of five, when I watched the results of the second Quebec independence referendum coming in live on CBC, and none of the adults on television (or sitting … Read more

Ahhhh, the “vanity metric”: that all-purpose filler of pitch-decks, scourge of data analysts, and lifeblood of Internet marketing charlatans everywhere. Countless articles have been written warning of the danger they pose to organizational decision-making. Untold volumes of digital ink have been spilled urging marketers to focus less on the numbers that make them feel good … Read more