Welcome back. For those of you just joining us, I ended Part I where Stafford Beer’s 1973 work Designing Freedom begins, in a “little house… in a quiet village on the western coast of Chile”. With the benefit of hindsight and history, we now know that Beer was describing the town of Las Cruces — … Read more

“Let me tell you some things I find productive. Positive reinforcement. Negative reinforcement. Honesty. I’ll tell you some things I find unproductive: constantly worrying about where you stand based on inscrutable social clues, and then inevitably re-framing it all in a reassuring way so that you can get to sleep at night. No, I do … Read more

“Speak not to me of blasphemy, man, I’d strike the Sun if it insulted me! Look ye, Starbuck: all visible objects are but as pasteboard masks. Some inscrutable yet reasoning thing puts forth the moulding of their features. The White Whale tasks me; he heaps me. Yet he is but a mask. It is the … Read more

At a time when free and fair elections are a concern in democracies around the world, we need to be vigilant when it comes to ours being undermined. — Kelvin Goertzen, 23rd Premier of Manitoba, 23 August 2019 Thus was I, sleeping, by a brother’s hand,Of life, of crown, of queen at once dispatch’d: Cut … Read more

…Ah. Yes, well then. Hmm. Me? Oh, fine, thanks. How have you been? Alright, okay fine. Well, my last post to this blog was published in November 2019, so I guess the first big update I have to share is that I’m bald now. ‘Bald’, yes – a bald man. It’s not so much that … Read more

I’ve been loath to write on the topic of Search Engine Optimization (or “SEO”) since opening my consultancy and starting this blog. In fact, if you flipped through the pages describing Kairos Media’s services, you’d find that they barely mention SEO at all, save for a passing reference when talking about website planning and architecture. There are … Read more

Those who know me well know that I’m something of a massive politics geek. It has been a topic of endless fascination to me ever since the age of five, when I watched the results of the second Quebec independence referendum coming in live on CBC, and none of the adults on television (or sitting … Read more

Ahhhh, the “vanity metric”: that all-purpose filler of pitch-decks, scourge of data analysts, and lifeblood of Internet marketing charlatans everywhere. Countless articles have been written warning of the danger they pose to organizational decision-making. Untold volumes of digital ink have been spilled urging marketers to focus less on the numbers that make them feel good … Read more

Hey, does anybody else remember Freakazoid!? Originally airing as part of the Kids’ WB programming block, Freakazoid! was a co-production by Steven Spielberg’s Amblin Entertainment and Warner Bros. Animation, the same partnership behind other animated Saturday-morning fare like Animaniacs, Tiny Toon Adventures, and Pinky & The Brain. The show follows the adventures of one Dexter … Read more

One of the earliest post suggestions I received for this blog was to write a “self-assessment” guide, for marketers and small business owners looking to identify the gaps in their current digital marketing efforts.  I’ve been mulling that idea over for a while now, but I’ve hesitated to write anything on the subject. Not because … Read more